
SERIES SPOTLIGHT • FLIXMOMO
Viagra: The Little Blue Pill That Changed the World
Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
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EPISODE GUIDE
Seasons & Episodes
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â–¶S1 E1
The Hard ScienceAug 11, 2022 · 42 minIn England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down…Episode details →
â–¶S1 E2
The Hard SellAug 11, 2022 · 44 minThe marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of…Episode details →
â–¶S1 E3
The Hard TruthAug 11, 2022 · 48 minIn 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of…Episode details →